The Group and each of our businesses have aligned strategies that enable us to compete effectively, deliver through-cycle growth and drive value creation. Our strategy has four key pillars:


BBA Aviation operates in markets with attractive growth characteristics and barriers to entry. We aim to outperform those markets through:

  • A unique network of high quality FBO locations
  • Leveraging customer knowledge to optimize their cost of flying and grow share
  • Expanding our range of FBO services
  • Cross-business co-operation

Performance optimization

We target continuous operational improvement through:                                                              

  • Investing in our people
  • Focusing on innovation
  • Improving processes
  • Reducing duplication
  • Enabling a world-class safety culture

Cash Generation

We focus on effective and disciplined management of capital with absolute cash generation and cash conversion through:

  • Improving processes
  • Reducing duplication
  • Maintaining financial discipline

Value Creative Investment

We deploy capital to expansion and investment projects that will optimize customer opportunities and deliver strong returns, focusing on:

  • Growing the Signature network in relevant markets
  • Expanding our FBO service offer
  • Maintaining the quality and lease length of our FBO locations
  • Growing our IP-protected licence and authorization portfolio