Strategy
BBA Aviation seeks to maintain a balanced portfolio of aviation support and aftermarket services businesses which have barriers to entry and produce above average growth rates and attractive financial returns.
BBA Aviation's overarching objective is to grow exceptional, long-term, sustainable value for all its stakeholders through:
- Exceeding customer expectations and competitor offerings;
- Continuously improving market-leading and innovative businesses;
- Working together for greater gain through improved co-ordination and co-operation;
- Being an employer of choice for empowered individuals in a safe and sustainable environment;
- Always behaving with integrity and respect.
Each of BBA Aviation's five businesses has a clear business unit strategy to compete effectively in its markets and to deliver growth.
Flight Support growth strategies
Signature: Cyclical recovery, continued share gain, structural growth, consolidation, enhanced service offering, operational improvement, cross business co-operation.
ASIG: Cyclical recovery, increased presence at selected hub and international airports, enhanced service offering in core locations, operational improvement, cross business co-operation.
Aftermarket Services and Systems growth strategies
ERO: New authorisations, military and rotor craft expansion, operational/footprint improvement, cross business co-operation.
Legacy Support: New licences, active selling, acquisitions of mature technology companies, cross business co-operation.
APPH: Operational improvement, niche organic expansion, cross business co-operation.
